Introducing Vertikals: The First Universal Web3 Project Launcher
Unifying the fragmented Web3 landscape with Bitcoin-first Omnichain architecture
In today's rapidly evolving digital landscape, the Web3 space continues to expand with innovative concepts and groundbreaking applications. However, one persistent challenge has plagued creators and developers alike: fragmentation. The tools, platforms, and chains that power Web3 experiences remain disconnected, creating unnecessary hurdles for those looking to bring their vision to life. That's where Vertikals comes in—a revolutionary platform designed to unify the entire Web3 project lifecycle.
Vertikals was born from a simple yet powerful observation: Web3 creators shouldn't have to navigate a maze of disconnected platforms to launch and sustain their projects. Inspired by how Kickstarter democratized funding and how marketplaces connect creators with audiences, Vertikals aims to make launching, discovering, and continuously engaging with Web3 projects intuitive and vibrant.
As the first universal Web3 project launcher, Vertikals provides a unified platform where creators can bring their ideas to life as NFTs, tokens, AI-driven apps, comics, music, game assets, and more—all in one place, across multiple blockchains, while maintaining complete control over their projects.
The Current Web3 Landscape: Fragmented and Static
Overwhelming Complexity
Launching a Web3 project requires juggling different platforms for funding, asset creation, marketing, and distribution.
Engagement Challenges
Once launched, NFTs or tokens often become static assets that fail to maintain long-term community engagement.
Discovery Limitations
Users lack a central destination to explore new Web3 projects, with discovery scattered across multiple chains and platforms.
Marketing Dependencies
Many launchpads still function like agencies—inefficient for large-scale growth and requiring high-touch business development.
Centralized Management
Traditional Web3 projects often struggle with centralized ownership and royalty management.
"Vertikals converges all creation, launch, and engagement tools in one place. No more fragmented processes or disconnected user experiences—just a streamlined platform that empowers creators throughout their project's entire lifecycle."
Core Platform Capabilities
Bitcoin-First Philosophy
Vertikals takes a Bitcoin-first approach, recognizing Bitcoin's unparalleled liquidity and stability in the Web3 ecosystem. With over $1 trillion in market cap, Bitcoin provides the foundation for sustainable Web3 development that transcends market cycles.
The platform offers native Bitcoin support, allowing fans to purchase creations directly with BTC—no wrapping, no converting, just simple, secure transactions. This approach creates enhanced liquidity, improved security models, and the ability to build lasting communities.
Omnichain Architecture: The Future of Blockchain Integration
At the technical heart of Vertikals lies its innovative Omnichain Architecture powered by ZetaChain—a next-generation L1 designed to handle modern Web3 workloads with seamless cross-chain capabilities.
Seamless cross-chain integration
ZetaChain functions as an L1 that serves as a source of truth for connecting both EVM-compatible chains and others like Solana or BTC using common interfaces.
Cost optimization
By executing smart contracts on ZetaChain, operational aspects can be performed at low cost and results can then be transmitted to other chains.
Performance consistency
ZetaChain's Proof of Stake system, built on Cosmos SDK and Comet BFT, secures efficient cross-chain operations.
Operational simplicity
Reduced complexity of multi-chain infrastructure. ZetaChain enables native connection across all blockchain ecosystems and programmability to chains such as Bitcoin and Dogecoin.
ZetaChain provides a robust L1 Cross-chain architecture for Universal assets and Omnichain infrastructure, and Vertikals provides a Creator layer on top of ZetaChain to enable creators to launch and manage their projects with ease across multiple chains.
On-Chain Projects: Redefining Digital Ownership
Vertikals introduces a revolutionary concept in Web3: the Project. A Project is an entity that owns all NFTs, tokens, and creations along with their royalties—similar to a company that can be sold. Projects exist as omnichain NFTs that can be bridged to Bitcoin and other supported blockchains while maintaining properties and connections.
Decentralized project royalties
Manage royalties for all creations inside a unified, on-chain project wallet
Marketplace ventures
Projects can be listed in the marketplace as a venture, selling the entire project as a single NFT
Transferable ownership
The entire project and its future revenue can be traded like an asset
Feature Highlights
Creation Tools
- Smart NFT Collections
- Universal Tokens
- Dynamic Smart NFTs
Project Management
- Project Page Creation
- Custom Branding & Distribution
- Ownership & Royalties Management
Marketplace & Distribution
- Cross-chain Marketplace
- Native Bitcoin Integration
- NFT Bridging
Community Engagement
- Quests & Rewards
- Universal Quest & Point System
- Interactive incentives
The Vertikals Advantage: Why It's a Game-Changer
Universal Project Launcher
End-to-end lifecycle support from creation process to launch and even exit.
Self-Serve Scalability
Designed to reduce reliance on high-touch sales, allowing creators to self-onboard.
Modular & Future-Proof
Architecture easily adapts to emerging Web3 trends—comics, music, gaming, AI, and beyond.
Integrated Incentives & Economy
Points System ensures creators and users are motivated to stay, explore, and interact.
Cross-Chain by Default
Create once, deploy everywhere with projects and NFTs moving seamlessly between blockchains.
The Road Ahead: Vertikals Development Roadmap
Foundation
Core marketplace features, project discovery, expanded ecosystem
AI-Powered Web3
AI-powered creative tools, dynamic NFTs, upgraded search
Decentralized Governance
Community-driven evolution with governance mechanisms
Developer SDK & Ecosystem Growth
Robust SDKs for third-party developers
Conclusion: The Future of Web3 Creation
Vertikals represents the next evolution in Web3 creation and engagement—a unified platform that empowers creators to launch innovative projects, build vibrant communities, and create sustainable value across the entire Web3 ecosystem.
By addressing the fragmentation and engagement challenges that have hindered Web3 adoption, Vertikals is positioned to become the default "start-to-finish" platform for Web3 creators and communities—a place where new projects with decentralized and transferrable ownership are born, users discover fresh experiences, and everyone stays engaged through continuous innovation, quests, and interactions.
As Web3 continues to mature, Vertikals will be the essential layer that unites project funding, creation, and ongoing engagement in a single, frictionless environment—making Web3 more accessible, engaging, and valuable for creators and users alike.